Silverchair – “Year-End Author Connect Campaign Planning: Best Practices for Marketing Success”

As the year winds down, there’s no better time to step back, assess what’s working, and sharpen the strategies that will carry your campaigns into Q4 and beyond. This free webinar brings together WoSAC customers and experts for a look at what drives campaign performance — from open access and institutional subscription campaigns to the growing role of research integrity as a marketing differentiator. We’ll hear a case study from our customers at De Gruyter Brill, then our team will present tactics and frameworks that have proven effective for our customers, share data-driven insights from real implementations, and dig into how AuthorConnect can help you build more direct relationships with authors — communicating policies, reinforcing quality standards, and reaching authors straight in their inboxes at a moment when that direct channel matters more than ever. As AI-generated content continues to reshape the publishing landscape, publisher outreach that connects meaningfully with authors is becoming a strategic advantage, not just a nice-to-have. Whether you’re planning a Q4 push or rethinking your broader approach to author and reader engagement, this session is designed to give you practical tools you can put to work immediately.